:root {
  --red: #ed1c24;
  --ink: #101010;
  --paper: #fff;
  --muted: #686868;
  --line: rgba(16, 16, 16, 0.18);
  --gutter: clamp(1rem, 3.6vw, 4rem);
  --display: "Arial Narrow", "Helvetica Neue", Arial, sans-serif;
  --sans: "Helvetica Neue", Helvetica, Arial, sans-serif;
}

.sr-only {
  position: absolute;
  width: 1px;
  height: 1px;
  padding: 0;
  margin: -1px;
  overflow: hidden;
  clip: rect(0, 0, 0, 0);
  white-space: nowrap;
  border: 0;
}

* { box-sizing: border-box; }
html { width: 100%; max-width: 100%; overflow-x: hidden; scroll-behavior: smooth; }
body {
  width: 100%;
  max-width: 100%;
  margin: 0;
  color: var(--ink);
  background: var(--paper);
  font-family: var(--sans);
  font-size: 1rem;
  line-height: 1.45;
  overflow-x: hidden;
}
main { width: 100%; max-width: 100%; overflow: clip; }

a { color: inherit; text-decoration: none; }
img { display: block; max-width: 100%; }
button, a { -webkit-tap-highlight-color: transparent; }
::selection { color: white; background: var(--red); }

.skip-link {
  position: fixed;
  top: .75rem;
  left: .75rem;
  z-index: 100;
  padding: .75rem 1rem;
  color: white;
  background: var(--ink);
  transform: translateY(-150%);
}
.skip-link:focus { transform: translateY(0); }

.site-header {
  position: fixed;
  top: 0;
  z-index: 50;
  width: 100%;
  min-height: 82px;
  padding: .9rem var(--gutter);
  display: grid;
  grid-template-columns: 1fr auto 1fr;
  align-items: center;
  border-bottom: 1px solid transparent;
  color: white;
  transition: background .3s ease, border-color .3s ease, color .3s ease, transform .35s ease;
}
.site-header.scrolled {
  color: var(--ink);
  background: rgba(255, 255, 255, .93);
  border-color: var(--line);
  backdrop-filter: blur(12px);
}
.site-header.hidden { transform: translateY(-110%); }

.brand { display: inline-flex; align-items: center; gap: .75rem; width: max-content; font-weight: 700; }
.brand-mark {
  display: grid;
  width: 42px;
  height: 42px;
  place-items: center;
  color: white;
  background: var(--red);
  border-radius: 50%;
  font-size: .9rem;
  letter-spacing: -.03em;
}
.brand-name { font-size: .84rem; text-transform: uppercase; letter-spacing: .16em; }
.nav { display: flex; gap: 2rem; font-size: .8rem; font-weight: 600; text-transform: uppercase; letter-spacing: .08em; }
.nav a { display: flex; gap: .42rem; align-items: baseline; }
.nav a span { color: var(--red); font-size: .62rem; }
.nav a, .contact-chip { transition: color .2s ease; }
.nav a:hover, .nav a:focus-visible, .contact-chip:hover, .contact-chip:focus-visible { color: var(--red); }
.contact-chip { justify-self: end; font-size: .84rem; font-weight: 700; text-transform: uppercase; letter-spacing: .08em; }

.hero {
  position: relative;
  min-height: 100svh;
  padding: 8.5rem var(--gutter) 3rem;
  display: flex;
  flex-direction: column;
  justify-content: flex-end;
  color: white;
  background: var(--ink);
  overflow: hidden;
  isolation: isolate;
}
.hero-media {
  position: absolute;
  inset: 0;
  z-index: -2;
  width: 100%;
  height: 100%;
}
.hero-media img {
  width: 100%;
  height: 100%;
  object-fit: cover;
  object-position: 62% center;
  transform: scale(1.018);
}
.hero-shade {
  position: absolute;
  inset: 0;
  z-index: -1;
  background: linear-gradient(90deg, rgba(0,0,0,.72) 0%, rgba(0,0,0,.4) 42%, rgba(0,0,0,.06) 70%), linear-gradient(0deg, rgba(0,0,0,.72) 0%, transparent 52%);
}
.hero-title {
  position: absolute;
  top: 43%;
  right: var(--gutter);
  left: var(--gutter);
  z-index: 2;
  margin: 0;
  color: white;
  font-family: Georgia, "Times New Roman", serif;
  font-size: clamp(5.5rem, 10.5vw, 10.5rem);
  font-weight: 400;
  line-height: .78;
  letter-spacing: -.075em;
  text-transform: lowercase;
  white-space: nowrap;
}
.hero-title em { color: var(--red); font-weight: 400; }
.hero-roles {
  position: absolute;
  top: 64%;
  right: var(--gutter);
  left: var(--gutter);
  z-index: 2;
  display: grid;
  grid-template-columns: repeat(2, minmax(0, 11rem)) minmax(0, 15rem);
  gap: clamp(1.5rem, 5vw, 5rem);
  font-size: .68rem;
  font-weight: 700;
  line-height: 1.2;
  letter-spacing: .12em;
  text-transform: uppercase;
}
.hero-intro {
  position: absolute;
  right: auto;
  bottom: 2.5rem;
  left: var(--gutter);
  z-index: 3;
  width: min(34rem, 44vw);
  margin: 0;
  font-size: clamp(1.15rem, 1.55vw, 1.65rem);
  line-height: 1.16;
  letter-spacing: -.035em;
}

.section { padding: 8rem var(--gutter); }
.about { display: block; }
.display-copy { margin: 0; font-family: var(--display); font-size: clamp(4rem, 9vw, 10.5rem); line-height: .86; letter-spacing: -.07em; text-transform: uppercase; }
.display-copy em { color: var(--red); font-family: Georgia, "Times New Roman", serif; font-weight: 400; text-transform: none; }
.about-columns { display: grid; grid-template-columns: 1fr 1fr; gap: 5vw; margin-top: 6rem; }
.about-columns p { margin-top: 0; }
.about-lead { font-size: clamp(1.6rem, 3vw, 3.1rem); line-height: 1.08; letter-spacing: -.045em; }
.about-body { max-width: 35rem; font-size: 1.1rem; line-height: 1.65; }

.section-dark { color: white; background: var(--ink); }
.work-head { display: grid; grid-template-columns: 2fr 1fr; gap: 8vw; align-items: end; margin: 0 0 7rem; }
.work-dek { max-width: 26rem; margin: 0; color: #b9b9b9; font-size: 1.1rem; }
.work-card {
  display: grid;
  grid-template-columns: .35fr 1.05fr 1.4fr 1.7fr .55fr;
  gap: 2rem;
  align-items: start;
  padding: 2.2rem 0;
  border-top: 1px solid rgba(255,255,255,.22);
  transition: background .28s ease, padding .28s ease;
}
.work-card:last-child { border-bottom: 1px solid rgba(255,255,255,.22); }
.work-card:hover { padding-right: 1.2rem; padding-left: 1.2rem; background: #1c1c1c; }
.work-num, .work-date { color: #858585; font-size: .68rem; font-weight: 700; letter-spacing: .08em; text-transform: uppercase; }
.work-brand { min-height: 50px; display: flex; align-items: center; color: white; }
.wordmark { font-family: var(--display); font-size: 1.75rem; font-weight: 900; letter-spacing: -.05em; }
.wordmark-onvous { width: max-content; max-width: 90%; justify-self: start; font-size: 1.85rem; letter-spacing: .13em; transform: scaleX(1.1); transform-origin: left center; }
.wordmark-onvous sup { color: var(--red); font-size: .5rem; }
.logo-lockup img { width: auto; max-width: 128px; max-height: 48px; object-fit: contain; filter: grayscale(1) brightness(0) invert(1); }
.logo-lockup:hover img { filter: none; }
.logo-wide img { max-width: 150px; max-height: 30px; }
.logo-murad img { max-width: 118px; }
.portfolio-brands { gap: .85rem; flex-wrap: wrap; }
.portfolio-brands a { display: flex; align-items: center; }
.portfolio-brands img { width: auto; object-fit: contain; filter: grayscale(1) brightness(0) invert(1); }
.portfolio-brands .taft-logo { width: 46px; height: 46px; }
.portfolio-brands .birdies-logo { width: 92px; height: auto; }
.brand-divider { width: 1px; height: 28px; background: rgba(255,255,255,.28); }
.work-role h3 { margin: 0 0 .35rem; font-size: 1rem; }
.work-role p, .work-result p { margin: 0; color: #a9a9a9; font-size: .9rem; }
.work-result strong { display: block; margin-bottom: .6rem; color: var(--red); font-family: var(--sans); font-size: clamp(1.9rem, 3vw, 3.4rem); font-weight: 800; line-height: .94; letter-spacing: -.045em; text-transform: uppercase; }

.expertise { display: block; }
.expertise-grid { display: grid; grid-template-columns: 2fr 1fr; gap: 4vw; align-items: end; margin: 0 0 6rem; }
.expertise-note { max-width: 16rem; margin: 0; color: var(--muted); }
.skill-list { list-style: none; margin: 0; padding: 0; border-bottom: 1px solid var(--ink); }
.skill-list li { display: grid; grid-template-columns: .3fr 2fr 1fr; gap: 2rem; align-items: center; min-height: 116px; border-top: 1px solid var(--ink); transition: color .25s ease, background .25s ease, padding .25s ease; }
.skill-list li:hover { padding: 0 1.5rem; color: white; background: var(--red); }
.skill-list span { font-size: .7rem; font-weight: 700; }
.skill-list strong { font-family: var(--display); font-size: clamp(1.8rem, 3.2vw, 3.5rem); letter-spacing: -.05em; text-transform: uppercase; }
.skill-list i { justify-self: end; color: var(--muted); font-family: Georgia, "Times New Roman", serif; font-size: 1rem; }
.skill-list li:hover i { color: white; }

.contact {
  position: relative;
  min-height: 78svh;
  padding: 6rem var(--gutter) 2rem;
  display: flex;
  flex-direction: column;
  justify-content: flex-start;
  overflow: hidden;
  color: white;
  background: #050505;
  border-top: 5px solid var(--red);
}
.contact-kicker { margin: 0 0 2rem; color: var(--red); font-size: .76rem; font-weight: 750; letter-spacing: .15em; text-transform: uppercase; }
.contact-title { max-width: 17ch; margin: 0; font-family: var(--sans); font-size: clamp(3.5rem, 7vw, 7.5rem); font-weight: 700; line-height: .94; letter-spacing: -.06em; }
.contact-title em { color: var(--red); font-family: inherit; font-weight: inherit; font-style: normal; }
.contact-links { display: flex; align-items: flex-end; gap: 2.5rem; margin-top: 5rem; padding-top: 2rem; border-top: 1px solid rgba(255,255,255,.24); }
.social-link { padding-bottom: .35rem; border-bottom: 1px solid rgba(255,255,255,.45); font-size: .8rem; font-weight: 700; letter-spacing: .1em; text-transform: uppercase; }
.social-link span { display: inline-block; margin-left: .45rem; transition: transform .2s ease; }
.social-link:hover span { transform: translate(3px, -3px); }
.cta-link { border-bottom: 2px solid var(--red); font-size: clamp(1rem, 1.7vw, 1.45rem); letter-spacing: .04em; }
.contact-meta { margin-top: auto; padding-top: 1.5rem; display: flex; justify-content: flex-end; border-top: 1px solid rgba(255,255,255,.12); color: rgba(255,255,255,.58); font-size: .67rem; font-weight: 700; letter-spacing: .1em; text-transform: uppercase; }

.reveal { opacity: 0; transform: translateY(26px); transition: opacity .7s ease, transform .7s cubic-bezier(.22, 1, .36, 1); }
.reveal.is-visible { opacity: 1; transform: translateY(0); }

@media (max-width: 980px) {
  .site-header { grid-template-columns: 1fr auto; }
  .nav { display: none; }
  .hero { min-height: 100svh; padding-top: 8rem; padding-bottom: 3rem; }
  .hero-title { font-size: clamp(5rem, 12vw, 8rem); }
  .hero-roles { grid-template-columns: repeat(2, minmax(0, 10rem)) minmax(0, 14rem); gap: clamp(1rem, 3vw, 2.5rem); }
  .hero-media img { object-position: 62% center; }
  .hero-intro { width: min(30rem, 60vw); }
  .about, .expertise { display: block; }
  .about-main, .expertise-grid, .skill-list { grid-column: auto; }
  .about-main, .expertise-grid { margin-top: 0; }
  .work-head { margin-left: 0; }
  .work-card { grid-template-columns: .25fr .8fr 1.2fr 1.5fr; }
  .work-date { grid-column: 4; }
}

@media (max-width: 680px) {
  .site-header { min-height: 68px; }
  .brand-mark { width: 36px; height: 36px; }
  .brand-name { display: none; }
  .contact-chip { font-size: .72rem; }
  .hero { min-height: 0; height: 78svh; padding: 0; display: block; }
  .hero-media { inset: 0 0 auto; height: 78svh; }
  .hero-media img { object-position: 59% center; transform: scale(1.01); }
  .hero-shade { inset: 0 0 auto; height: 78svh; background: linear-gradient(90deg, rgba(0,0,0,.62) 0%, rgba(0,0,0,.3) 34%, rgba(0,0,0,.03) 68%), linear-gradient(0deg, rgba(0,0,0,.84), rgba(0,0,0,0) 42%, rgba(0,0,0,.16)); }
  .hero-title { top: 38%; right: 1.25rem; left: 1.25rem; margin: 0; font-size: clamp(4.4rem, 19vw, 5.7rem); line-height: .77; letter-spacing: -.07em; white-space: normal; }
  .hero-title span, .hero-title em { display: block; width: max-content; max-width: 100%; }
  .hero-title em { margin-left: .38em; }
  .hero-roles { top: 63%; right: 1.5rem; left: 1.5rem; grid-template-columns: minmax(0, 1fr); gap: .38rem; justify-content: start; font-size: .58rem; line-height: 1.25; letter-spacing: .1em; }
  .hero-roles span { width: max-content; max-width: 100%; }
  .hero-intro { position: absolute; right: 1.5rem; bottom: 1.5rem; left: 1.5rem; display: block; width: auto; margin: 0; font-size: clamp(1.08rem, 4.8vw, 1.35rem); line-height: 1.14; letter-spacing: -.035em; }
  .section { padding-top: 5.5rem; padding-bottom: 5.5rem; }
  .display-copy { max-width: 100%; font-size: clamp(2.65rem, 10.8vw, 4.6rem); overflow-wrap: normal; word-break: normal; }
  .about-columns { grid-template-columns: 1fr; margin-top: 3.5rem; gap: 2rem; }
  .expertise-grid, .work-head { grid-template-columns: 1fr; margin-top: 0; gap: 2rem; }
  .about-lead { font-size: 1.85rem; }
  .work-head { margin-bottom: 4rem; }
  .work-card { grid-template-columns: 1fr; gap: 1.35rem; padding: 2.6rem 0; }
  .work-num { display: none; }
  .work-brand, .work-role, .work-result, .work-date { grid-column: 1; }
  .work-date { grid-row: auto; }
  .logo-lockup img { max-width: 115px; }
  .skill-list li { grid-template-columns: .24fr 1fr; gap: 1rem; min-height: 100px; }
  .skill-list strong { font-size: 1.65rem; }
  .skill-list i { display: none; }
  .contact { min-height: 72svh; padding: 4.5rem 1.5rem 1.5rem; }
  .contact-title { max-width: none; font-size: clamp(2.75rem, 10vw, 4rem); line-height: .98; letter-spacing: -.05em; }
  .contact-links { flex-direction: column; align-items: flex-start; gap: 1.5rem; }
  .contact-meta { margin-top: auto; }
}

@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  *, *::before, *::after { animation-duration: .01ms !important; animation-iteration-count: 1 !important; transition-duration: .01ms !important; }
  .reveal { opacity: 1; transform: none; }
}