I build and scale consumer brands.
I’ve spent more than a decade building and growing 7–9 figure consumer brands, from bootstrapping and exiting my own company to leading digital growth for private equity backed businesses. Along the way, I’ve worked across DTC, retail, marketplaces, and global commerce.
I turn complex businesses into profitable growth engines. That means fixing underperforming channels, giving teams the structure and strategy to do their best work, and modernizing the technology behind the business. I thrive on building the systems that let good brands move faster.
A decade of improving sales, profitability, and digital performance across consumer businesses.
Multibrand footwear portfolio
Increased direct channel contribution profit 131% YoY while managing a $10M+ marketing budget and co-leading a 30+ person marketing team.
LATAM, APAC & marketplaces
More than doubled global marketplace GMV and helped create a key value driver behind a successful sale.
DTC electric vehicle accessories
YoY revenue growth, from roughly $500 in starting capital to a multimillion dollar brand and founder exit.
Men’s performance swimwear
Built a global brand in a small addressable market, capturing 15% of its Amazon category and consistently ranking No. 1–3 in the UK, Mexico, Canada, and US.
Marketplaces and third party platforms
Led daily North America marketplace operations and helped open Rakuten, Linio, Lazada, and Amazon Japan.
Focused on the few levers that change the whole business.
Ready when you are
