I build consumer brands from the ground up, turning complex digital businesses into profitable growth engines.
I’ve spent more than a decade scaling consumer businesses across DTC, marketplaces, retail media, and global commerce.
My work lives where strategy meets execution: fixing underperforming channels, building accountable teams, owning the P&L, and creating the systems that let good brands move faster.
That perspective comes from both sides of the table, from bootstrapping and exiting a company to leading digital organizations inside private equity backed brands.
A decade of turning ambitious consumer brands into durable, profitable businesses.
Multibrand footwear portfolio
Increased direct channel contribution profit 131% YoY while managing a $10M+ marketing budget and co-leading a 30+ person marketing team.
LATAM, APAC & marketplaces
More than doubled global marketplace GMV and helped create a key value driver behind a successful sale.
DTC electric vehicle accessories
YoY revenue growth, from roughly $500 in starting capital to a multimillion dollar brand and founder exit.
Men’s performance swimwear
Built a focused DTC brand that captured 15% of its Amazon category through product and performance marketing.
Marketplaces and third party platforms
Led daily North America marketplace operations and helped open Rakuten, Linio, Lazada, and Amazon Japan.
Focused on the few levers that change the whole business.
Ready when you are
